сряда, 1 октомври 2008 г.

Малко социални кампании

Темата е актуална и важна :-)
Силно впечатление ми направи една румънска кампания, която ме накара леко да завидя на румънските колеги

The recyclers` ecological campaign

A new educational and social awareness campaign started in Romania by Odyssey about the imminent problems caused by forest mass destruction, deforestation of important zones with forests and the uncontrolled use of non recycled paper.

The campaign is called “The recyclers” (Reciclatorii) and it’s aiming to educate and aware people about the waste of paper and the wrong way of understanding the role of a tree or forest.



They try to educate to understand that the recycled paper can be used the same as the normal paper but we get to save forests and environment.





































Campaign has 2 ad prints and a TV spot. The message is that each of us can help on the recycling materials that can pollute our environment and on preserving the forests for our natural needs such as breathing unpolluted air, drinking natural water or having a place of our own in the wild.
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Seas and Coasts WWF ad prints

Another WWF social responsibility ad print that illustrates the environment disasters created by humans.

Actually this is a preview of what`s left from human actions over marine species and not only. Earth species can become the same as well if we don`t control our actions
Ad prints are expressing the fact that soon the seas will only have human left overs in a very realistic way.

It`s not that easy to defend the nature, but we should all try.

Team: Antonio Montero/Jaime ChavarriClara Hernandez/Guillermo Santa Isabel
Agency: Contrapunto, Spain
Print: Seas and Coasts (WWF/ADENA)


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